With 2 and a half years of breastfeeding under my (ahem) bra, I have a bit of experience with bras. I’ve used cheap ones. I’ve used pricey ones. I love nursing tanks, when they work right with the outfit. And at other times, a crossover tank is perfect. Tonight I’m wearing a Bravado Sublime bra and I love that I finally found a sexy, comfortable bra that’s supportive and still accessible for breastfeeding.
In the past 6 years I have hated, hated, hated all of the bras I went through because of the cost. I didn’t want to spend lots of money on a bra that I wouldn’t be wearing forever and the inexpensive ones weren’t always so well made.
So, when breakfasting and breastfeeding with Michelle a few months ago, she asked if I had time to run with her to Target, she needed more nursing bras.
What?! I had, at that point, been breastfeeding for 27 months and never, never, ever knew that Target carried nursing bras. I’m not sure if this is new to the store or if they’ve been around for a while, but breastfeeding has gone so much more mainstream in the past several years that I shouldn’t be surprised that Target carries breastfeeding bras.
We headed over and found a pretty large selection that were really well priced. Up until that day, I had never before seen a nursing bra for under $17.
So, here’s the big, big, big news: Bravado Designs, known for their gorgeous, well-made, and a little pricey (their line usually runs $35 and up, which, for someone unsure of breastfeeding, may be a lot to swallow) introduced their new Basics by Bravado line at Target last week. Now even the most frugal of breastfeeders can wear a good brand bra because the Basics by Bravado line is more affordable and, just as important, more accessible. Bravado is bringing their awesome line to the mainstream.
Bravado wants you to visit and check out their new line. They have an incentive for you to do it: Participate in the Basics by Bravado Spot a Mom sweepstakes and be entered to win $500 worth of must-have items* for your baby. Here’s how you can enter:
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Find the nearest Target store in your area offering Basics by Bravado nursing wear.
- Visit the store and snap some pics of of yourself finding the Basics by Bravado store display.
- Email your photo, along with your name and contact details to basics@bravadodesigns.com.
For almost 20 years, Bravado has been a leader in developing breastfeeding bra, as well as supporting and providing positive information about breastfeeding. In 2009, they developed the Bravado Breastfeeding Information Council, with the goal of helping the media to cover the category of new mothers and nursing with less bias, judgement or drama. They have future plans to develop a new website to provide support and information for breastfeeders, and about breastfeeding. The Basics by Bravado line will include a sleep bra, a t-shirt bra, and a cami.
*Prizes include: select products from Mayron’s Good Baby, Boppy Breastfeeding Pillow, Peanut Shell Nursing Cover, Bumble Bags Jessica Messenger, Lillebaby Every Wear Carrier, and a Graco Pack & Play with napper.
Bravado’s success, as well as my respect for a company that truly believes in its clients and its mission, mixed with the comfort of their product line made it easy for me to say “yes” when I was asked to be a Bravado Mama blogger ambassador. In the next few weeks I’ll share breastfeeding stories, nursing information and more about Bravado and Basics by Bravado.
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