Petite Shopping Gets Harder at LOFT

by Julie Meyers Pron on August 16, 2010 · 7 comments

Image Credit to www.rentvine.com

In January, I posted about Ann Taylor LOFT, and how their petite section is seriously lacking in size. I hated writing it. Because I’ve been an Ann Taylor and LOFT girl for years. Years.

Since then, their petite section has remained rather, well, petite. (I know. You’d think little-me-blogger would have more pull at Ann Taylor corporate.)

I went back on a few weeks ago for Girlymama’s Blogher Style party at Ann Taylor LOFT in Paoli, PA.

I want to be thoroughly clear that the service was stellar. The ladies were friendly and helpful, and they respected our space. Much appreciated. The store was in amazing condition and very clean and looked like it had just opened, rather than closing in just over an hour. Everything was neat and pretty. So LOFT Paoli gets an A+.

But the petite section. Sigh. Here’s what happened. I walked to the 1/4 of the store that was the sale section. I kid you not, when I tell you 1/4. So, I’m searching through. And searching. And searching. And I can’t find anything in my size. I asked a sales associate for help and she points me to the single rack of pants in the petite section that is on sale. And then she says there are a few things on a wall-rack behind it. Single rack vs. 1/4 store. I’m feeling bummed. I pulled a few things to try on, and then strolled through the rest of the petite section, in hopes of finding new fall fashion.

In my handbag, I had the mailer that arrived earlier that week. It was all about purples and pinks and blues and features colorful floral dresses. I glanced through the rest of the store. There are the dresses! There are the deep purples and blues and pinks!

And I look over at my friends at Blogher Style and they’re trying on these gorgeous deep colors and beautiful late summer florals. But for me? There’s nothing. Whether or not the petite section would later get these beautiful clothes was unknown. They weren’t in that week’s shipment with the rest of the new line in the regular sizes.

My previous LOFT rant took issue with the petite section’s size. Now its that Petites is being delayed or forgotten. Its as if Ann Taylor LOFT corporate thinks that petites don’t need to be as on-top of fashion as their regular-sized customers.

Are you a petite? Do you find frustration when you shop at stores and compare our tiny selection to regular sizes?

Image credit to http://rentvine.com/

About Julie Meyers Pron

Julie Meyers Pron has written 815 post in this blog.

mom of 3 and wife, Julie is a former elementary school teacher and a Public Relations manager. She is the owner/editor of Just Precious, founding partner of Just Centsible, and a team member of Splash Creative Media. Julie is a PTOer, volunteer, elementary educator and that's just the beginning of the list!