Attending CES has always been a dream. This week I was a little closer to that dream as I was a guest of Techilicious at Consumer Electronics Week in New York.
The event began with a panel of mom bloggers from the Blogging Angels, Rebecca Levey @beccasara (who, disclaimer, is my editor at Playdation), Nancy Friedman @hip2housewife and Amy Oztan @selfishmom, who dished with Suzanne from Techilicious about brands and PR firms working with Mom Bloggers: what to do, what not to do, and everything in between. From what we like to be called to what we can offer to what we should be paid, they shared their feelings, and I found my self nodding in agreement 99% of the time. You can, and should, read this post: Tips for how to approach mom bloggers.
After a short break, Suzanne shared tips for Photoshop Elements (dude! Did you know you can batch edit photos?! SO excited to get my fingers on the new Photoshop Elements 9), an iphone mic and some apps and some other techy-things that mom bloggers should use. Like a new video cam that I seriously lack and need (because one is broken and the second I left in a hotel in DC. Sigh. I know.).
Following another break, and sharing our lunch, we met with Chad Latz, president of Cohn & Wolf. As president of one of the leading digital public relations firms in the US (if not the world) I was at full attention as he spoke. Highlights from our discussion:
- he calls us “digital influencers”. Love that. It will SO be my title on my next business card
- he recognizes that attention to our niche and our audience is key
- he agrees that brands shouldn’t focus all their energies on the same bloggers, ahem. digital influencers, again… and again… and again.
- he doesn’t receive oodles of proposals from bloggers, but would like to see them tailored to the clients’ needs, just as we want to see pitches tailored to us. Makes sense.
Much of the whirlwind of a day was spent running between a conference room to the floor to meet the techies. It was a small sampling of tech leaders who attended, but it was still difficult to meet everyone I wanted to meet.
And then, an unexpected highlight. While racing to catch our train home, we heard squealing from Macy’s. Only to hear that the Justin Bieber was arriving. See? That’s him!
Maybe, just maybe, after this experience, I’m a little closer to attending CES next year in Vegas.
© 2011, Julie Meyers Pron. All rights reserved.